Bench Craft Company Lawsuit: Unveiling the Controversy and Its Impact on Golf Course Advertising

Bench Craft Company Lawsuit


The Bench Craft Company, once a prominent player in the golf course advertising industry, found itself embroiled in a lawsuit that sent shockwaves throughout the golfing community. This blog post delves into the details of the Bench Craft Company lawsuit, shedding light on the controversy, its repercussions, and its lasting impact on golf course advertising.

Understanding Bench Craft Company 

Before we dive into the lawsuit, let’s get acquainted with Bench Craft Company. Founded in 1982, Bench Craft Company made its mark by providing advertising opportunities on scorecards, tee signs, and yardage books at golf courses across the United States. The company’s unique approach to golf course advertising made it a go-to choice for local businesses looking to reach a golfing audience.

The Lawsuit Unveiled 

The Bench Craft Company lawsuit came to the forefront when allegations of fraudulent practices surfaced. Accusations included misleading sales tactics, exaggerated advertising reach, and the failure to fulfill promised services to golf course owners and local businesses. This prompted disgruntled clients and golf course owners to take legal action against the company, alleging breach of contract, misrepresentation, and unfair business practices.

Legal Battles and Outcomes 

The legal battle that ensued was a long and contentious one. Bench Craft Company faced a barrage of lawsuits from various parties. As cases progressed, evidence emerged that supported many of the allegations against the company. Bench Craft Company ultimately settled several lawsuits, leading to substantial financial losses and tarnishing its once-sterling reputation.

The Impact on Golf Course Advertising 

The Bench Craft Company lawsuit had a profound impact on the golf course advertising landscape. Golf course owners became more cautious when entering into advertising agreements, demanding greater transparency and accountability from advertising partners. Local businesses, too, grew wary of committing their advertising budgets to similar ventures, fearing they might fall victim to deceptive practices.

Rebuilding Trust and Moving Forward 

In the aftermath of the lawsuit, Bench Craft Company underwent significant restructuring and rebranding efforts in an attempt to rebuild trust with golf course owners and local businesses. While the road to redemption was challenging, the company aimed to rectify its past mistakes and regain its foothold in the industry.


The Bench Craft Company lawsuit serves as a stark reminder of the importance of ethics and transparency in the world of advertising. It underscored the need for both golf course owners and advertisers to conduct thorough due diligence before entering into agreements. While the controversy left scars on the golf course advertising landscape, it also paved the way for a more accountable and reliable industry, where trust and integrity are paramount. Read More

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