Using Social Media to Promote Parenting Blogs

Parenting blogs are more popular than ever! Blogging was just starting out a decade ago, but, given that today’s parents are more knowledgeable and tech-savvy than ever, it has grown so common that many of them are making quite a bit of money from posting on a blog

Unfortunately, this has made it harder for starting bloggers to differentiate themselves from the form of competition you might encounter in the blogging sector. If you are creating blog posts about kids and parenting tips, the level of competition is even slightly higher.

That said, a lot of mothers are already participating in the blogging world. If you’re ready to embark on your journey as a blogging parent, read on and learn how you can market your parenting blog using social media, including Facebook and Instagram!

How Parent Bloggers Can Leverage Social Media Platforms

Moms rely on Internet resources to guide them through different parenthood phases. But, before we go further, you must know that there can’t be a one-size-fits-all advertising approach for your parenting blog. So, here are some practical social media tips to help you do so!

  1. Learn the Culture

Different social media platforms follow various standards and cultures, which include things like how you should communicate with others, the type of language you can use, and the acceptable way to promote your parenting content. The key is to take part in the interactions and gain insight from your experiences.

Also, be an active participant on the social media platforms you use. These sites are designed for daily use and regular interactions between users, which means you can’t just log in, spam with your parenting blog links, and then leave for an entire week. Doing those things will only make it hard for you to gain engagement from users.

  1. Make Friends

Meeting new people and making new connections with them is a key part of what social media platforms are all about. And, you can be more powerful on many of these social sites when you have a higher number of connections. So, get out there, send out friend requests, and make interactions with your network. 

It is also useful to get to know the key players on each site. For your case, you should try to find other parenting bloggers who are doing well on the platform in question. Once you have some of them on your radar, you can have a more private interaction with them using direct messages and emails, which you can make more interesting with publication email templates.

  1. Convert Followers into Readers

One mistake many parenting bloggers make is focusing too much on driving traffic from their Instagram and Facebook pages to their blogs. Really, the main issue here is getting them to return every time you post. To address that issue, you need to ensure that your content is exactly what those readers like.

Other Tips to Start A Successful Parenting Blog

Sure enough, the practical social media tips above should be able to bring more readers to your blog. Nevertheless, there are other basic things that are essential to remember if you want your parenting blog to keep your audience coming back for more.

One of the most important things you should know is to keep yourself from writing for all parents. There are a lot of categories in this sector, and you have to clearly define which one of them you want to engage with.

Parents cover a very wide range of demographics and each of them has different concerns based on their kids’ age and conditions. So, the most essential thing here is to understand what kinds of topics your audience is interested in the most.

Don’t worry if you have several categories as your blog’s target audience. Still, you have to make sure that every post you publish has a specific group in mind. This would make it easier for your parenting blog to stand out from the competition.

You should also remember to keep your blog posts clear and concise. The reason for this is that parents love to get answers quickly when they are hunting for a solution. It is also best to make your posts scanable.

The Takeaway

Whether you want to document your daily life or just want to offer parenting tips, you need to understand how to advertise your blog. The thing is, if you don’t keep up with the latest developments, your readers might see your blog as dated and irrelevant.

On top of that, blogging is about connecting with your audience. If you can’t figure out who you go after with your posts, you are not going to make it in the blogging industry. With competition as intense as it has ever been, it’s essential to have all the strategies on your side.


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